Experience Expert
Contract types Fixed-term contract
Working time Full time
Language(s) spoken English (Fluent)
Salary range $2.500 - $3.500
Description
You will be responsible for working with the School Principal, SLT, Regional MAC Team and School MAC team to create an outstanding experience for parents and students throughout every stage of the Parent Experience Journey (PEJ) from Awareness, Consideration, Purchase to Advocacy. You will set all relevant policies, procedures, quality and customer service standards and ensure their delivery to all prospective families and influencers. You will be an exceptional leader of people, coaching and develop your Admissions, Marketing and Communications team members, influencing across the school as a valued member of the School Senior Leadership Team and acting as an ambassador for the school through external outreach.
1. PARENT EXPERIENCE JOURNEY
Adapt and implement the Parent Experience Journey for the school.
2. ADMISSIONS
Lead, coach and guide the Admissions team to deliver annual enrolment targets.
3. REPORTING AND DATA ANALYSIS
Lead, coach and develop the team to maintain accurate data in school systems, enabling responsive decision making through the enrolment process and accurate forecasting during annual planning.
4. MARKETING & COMMUNICATIONS
Lead, coach and guide the Marketing & Communications team to understand the needs of internal and external stakeholders and develop marketing and communications strategies and activities which deliver the key school messages in a timely, relevant and engaging way.
5. EVENTS
Oversee the development and execution of the school event calendar to bring to life the unique identity of the school and showcase the school in the best light possible.
6. EXTERNAL OUTREACH
Devise and lead an outreach programme to energize the external network of the school and to position the school as the first choice within the market.
7. LEADERSHIP, COACHING & TRAINING
Provide appropriate leadership, coaching and best practice sharing to MAC team, the Principal, SLT, academic faculty and regional / global MAC team.
1. PARENT EXPERIENCE JOURNEY
Adapt and implement the Parent Experience Journey for the school.
2. ADMISSIONS
Lead, coach and guide the Admissions team to deliver annual enrolment targets.
3. REPORTING AND DATA ANALYSIS
Lead, coach and develop the team to maintain accurate data in school systems, enabling responsive decision making through the enrolment process and accurate forecasting during annual planning.
4. MARKETING & COMMUNICATIONS
Lead, coach and guide the Marketing & Communications team to understand the needs of internal and external stakeholders and develop marketing and communications strategies and activities which deliver the key school messages in a timely, relevant and engaging way.
5. EVENTS
Oversee the development and execution of the school event calendar to bring to life the unique identity of the school and showcase the school in the best light possible.
6. EXTERNAL OUTREACH
Devise and lead an outreach programme to energize the external network of the school and to position the school as the first choice within the market.
7. LEADERSHIP, COACHING & TRAINING
Provide appropriate leadership, coaching and best practice sharing to MAC team, the Principal, SLT, academic faculty and regional / global MAC team.
Skills
- Evidence of relevant sales and marketing experience / roles
- 7-10 years of experience in a Sales / Marketing role with demonstrated success in growing / increasing sales in a competitive market
- Fluency in English. Another language is an asset
- Experience of high level networking to build creative and mutually beneficial relationships that positively impact on strategic and tactical business development
- Understanding of and the ability to build strong customer advocacy and repeat client loyalty and retention
- Experience of having worked within a service delivery sector, education sector experience a bonus
- Strong leadership skills and proven ability to manage a team to achieve and succeed desired outcomes
- Strong analytical skills and proven record of using data and research to support initiatives undertaken
- Ability to build, manage and motivate cross functional high performing teams
- Experience in monitoring competitor market activity
- Experience of working with CRM systems and integration with the sales life cycle
- Experience in using digital and social media trends and tools to influence the sales life cycle
Personal Attributes:
- Self-motivated, flexible and adaptable to different tasks at hand
- Proactive and able to prompt others to ensure deadlines and targets are achieved, calm working under pressure
- Excellent time management and organisational skills
- Excellent communicator both oral and written
- Excellent attention to detail
- Affinity with and interest in education
- 7-10 years of experience in a Sales / Marketing role with demonstrated success in growing / increasing sales in a competitive market
- Fluency in English. Another language is an asset
- Experience of high level networking to build creative and mutually beneficial relationships that positively impact on strategic and tactical business development
- Understanding of and the ability to build strong customer advocacy and repeat client loyalty and retention
- Experience of having worked within a service delivery sector, education sector experience a bonus
- Strong leadership skills and proven ability to manage a team to achieve and succeed desired outcomes
- Strong analytical skills and proven record of using data and research to support initiatives undertaken
- Ability to build, manage and motivate cross functional high performing teams
- Experience in monitoring competitor market activity
- Experience of working with CRM systems and integration with the sales life cycle
- Experience in using digital and social media trends and tools to influence the sales life cycle
Personal Attributes:
- Self-motivated, flexible and adaptable to different tasks at hand
- Proactive and able to prompt others to ensure deadlines and targets are achieved, calm working under pressure
- Excellent time management and organisational skills
- Excellent communicator both oral and written
- Excellent attention to detail
- Affinity with and interest in education
Diplomas
Bachelors Degree
Submit application through this link: https://www.nordangliaeducation.jobs/DisplayJob.aspx?jobid=5490
Submit application through this link: https://www.nordangliaeducation.jobs/DisplayJob.aspx?jobid=5490